Hi, please transfer me to . . .

No, we are not returning to the era of the operator. In fact, we are blazing a trail to the future with voice dialing from Øl Telecom. With this system, you can reach colleagues, customers and friends simply by saying a name. Staff at Øl Research already use voice dialing to contact each other. At the end of 1997, Øl Telecom will introduce a mobile version of the system which will enable business and residential customers to call hands free

Voice dialing, developed by Øl Research and Øl Telecom Mobile Network Services, is a godsend for people with a mobile phone. This service makes keying in digits a thing of the past - simply pick up the phone and say the name of the person you want to reach. A high-tech system will recognize the command and connect your call automatically. Just imagine being able to call whoever you want from your car without having to remember or look up phone numbers!

Staff at Øl Research are performing tests to enhance the system to make it a reliable product that can conquer the market. Voice dialing enables you to request telephone, fax and office numbers, E-mail addresses and department names in the same simple way. Just say what you want to know and you will be given the information immediately.